April 11, 2012 from PETRA ZLATEVSKA
By Petra Zlatevska. First published in Blue Wings magazine, March 2012.
There are now some 400 million entrepreneurs starting and running new businesses, according to a recent survey by the world’s largest study of entrepreneurship, the Global Entrepreneurship Monitor (www. gemconsortium.org), which profiled 54 economies. In Europe, the German capital is currently a hotbed for new ventures. “Berlin is an amazing city that’s very similar to a startup, with a large pool of people who have big ideas, are passionate, and willing to work hard,” says Edial Dekker, Dutch-born CEO and co-founder of Gidsy (http://gidsy.com/about/). The Berlin- based online platform lets people discover, offer and book unique experiences in New York, London, Berlin and Amsterdam.
Gidsy was founded on the concept of micro-employment, where anyone can be an entrepreneur by organising, hosting and charging a nominal fee for a specialised off-line activity. These range from a Chinatown soup dumpling tour in NYC to ping-pong and speed-dating in London. The startup recently received more than one million euros in investor funding, including seed money from Hollywood actor Ashton Kutcher.
But Berlin is not representative of the rest of Europe, which according to the European Union does not have enough entrepreneurs setting up new businesses. Not to mention the disproportionate number of female to male entrepreneurs. For example, in the EU’s largest country, Germany, women account for no more than 29 per cent of all start-ups.
Iceland’s Rúna Magnusdottir, a successful entrepreneur and founder of Connected-Women.com and co-founder of BRANDit, is ranked by Forbes magazine as one of 20 global business women to follow on twitter. She believes that a social system promoting gender equality, strong female role models as well as specific government grants and programmes to assist women entrepreneurs start a business all increase economic diversity.
“Global power systems are collapsing around us – the bank crash in Iceland, the global financial crisis, the Arab Spring,” she says. “Now more than ever we need entrepreneurs to change the world into one where we and our children want to live.”
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March 29, 2012 from PETRA ZLATEVSKA
A few months ago, I got in touch with the lovely Sarah, editor and founder of one of my favourite blogs yesandyes. After a bit of email badminton, she asked me to write a guest post on the benefits of embarking upon a career sabbatical.
This post was inspired by my real-life post-GFC travels around Asia, prior to landing in Berlin. I credit the sabbatical with pushing me out of my comfort zone and being a MAJOR factor in giving me the confidence and courage to pursue my writing and creative career.
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How many times have you been sitting in your office with a full in-tray, an annoying boss asking you to churn out yet another meaningless monthly report and what with yesterday’s cuppa soup staining your desk, all the while dreaming about joining an art retreat in the Tuscan foothills? Well, the good news is that these day dreams don’t merely have to be confined to your private journal or Pinterest board. In less time than you’d think, you could be sitting in on that artist’s retreat.
The bad news is that it is going to take a bit of saving, a lot of motivation and a healthy dose of courage.
Read on here…
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January 31, 2012 from PETRA ZLATEVSKA
„Wo ick wohne? Wie alle feine Leite, Berlin W. hinten mit en ‚Ding‘! –?? – Na Mensch, vastehste nich, Berlin Wedding!“
- Hans Ostwald, Der Urberliner
“4€, bitte” the man said chirpily.
“Entschuldigung, nochmal ? ” I asked, incredulous about the price.
“Ja, 4€” he repeated.
I handed over the coins, wondering in the process how this lovely, cheerful man and his family could possibly make a living. This was the asking price for a yummy, doughy lump of spinach-filled goodness and a big cup of Turkish tea at a gözleme café in a little known corner of Berlin.
A few weekends ago, desperate to escape the tourist trap that my street has become, (Dutch retirees, Barcelona art students, Americans who shop at the Kollwitzmarkt Saturday markets) I had the urge to go where no tourist goes: Wedding.
When I first moved to Berlin and met people living in Mitte, Prenzlauerberg and Kreuzberg, they told me that everything I need to see, know and do about Berlin is contained within the radius formed by their three suburbs. I came to realise very quickly how wrong that was.
I first came across Wedding when I took a German language course at the Volkshochschule Mitte last Spring. I intentionally ticked the box for the Wedding campus (although technically, Wedding and Mitte have now fused together into one Council agglomeration as part of a cost-cutting exercise a few years ago by the city’s Senat.)
Two times a week, I would ride my bike to class jetting past Tetris-like residential buildings and unkempt public spaces. I’d constantly have to break on my bike, for the infinite number of many people, old and young, who seemed to be limping about on some kind of walking frame or wheel chair. The thing that struck me the most about this place though was its unmistakable multi kulti factor, which reminded me of many suburbs in my home town of Sydney. Afro hair dressers next to a Turkish nut shop and coffee roastery, opposite an Italian espresso bar squeezed haphazardly adjacent a typical German corner Kneipe (pub).
I hadn’t been back to Wedding since my class. This visit, I wanted to see the World War Two era Flak tower which was supposed to be somewhere in the area.
The Flak towers were large, above-ground, concrete bunkers built in the cities of Berlin, Hamburg , and Vienna from 1940 onwards. They were used by the German Luftwaffe to defend against Allied air raids on these cities during World War II. They also served as air-raid shelters for tens of thousands of people and to coordinate air defence.
I walked across the road from the Gesundbrunnen S-Bahn station to Humboldthain park, passed an army of mothers walking their babies in prams, young kids kicking a soccer ball around and a group of old Croatian men playing bocce. I eventually came upon the remains of Flaktower III. It is possible to walk up to the top of it and in the warmer months, take a tour of the Flak tower’s underground. I didn’t know what to expect – it is rather decrepit and has morphed into an outdoor canvas for all sorts of amateur graffiti and political messaging. There was mostly locals and a few photography enthusiasts out and about on this crisp, sunny Saturday afternoon.
Humboldthain Park
Flaktower in Humboldthain park
There is a local saying which goes “Habt Spass, wenn ihr in den Wedding geht.” Have fun, if you are going to the Wedding. No one really knows why the locals refer to the suburb as ‘der Wedding’ (The Wedding) and the fact that non-residents don’t realise they are supposed to use the definite article is an interesting social and linguistic oddity. Unlike its English meaning, symbolic of joy, happiness, togetherness and eternity, unfortunately there is no linguistic correlation in German. It is just the name of place and is one of the few place names with an article (in the Berliner dialect one would say “Er wohnt uff’m Wedding“ oder „am Wedding“- “He lives on the Wedding or at the Wedding”)
Wedding’s colourful mix of people and its bustling streets seem to be in contrast to its trendier neighbour Prenzlauer Berg, which lies in the former East Berlin. There is something about its concrete blocks and grey streets which gives me the feeling that I would not want to find myself here after dark – which is a rarity in Berlin.
While decades of war, isolation and gentrification have shaped the demographics and architecture of many other neighbouring suburbs, Wedding is an exception. Social change has been slow here – it was one of the poorest suburbs in the 19th century, reminiscent of Charles Dickens’ London with infant mortality, unemployment and tuberculosis rife.
Abandoned building, once part of the beer brewing teaching and research department of the Technische Universität
It is one of the Berlin districts which has arguably changed the least in the last one hundred years. While the artists and activists were progressively driven out of Prenzlauer Berg in the late 1990s by wealthy southern Germans setting up art galleries, advertising executives from Hamburg and Scandinavian real estate investors, Wedding has not got a large slice of this prettying-up pie. Ongoing poverty, high unemployment rates and with many of its residents on some form of social welfare, has meant that Wedding still has its “lefty” political affiliations. Many of the city’s most outspoken soap box commentators (and CDU critics) can be found here.
After 1945 until German reunification, Wedding ended up in West Berlin, as part of the French occupation zone of Berlin. Since the post-war German “Wirtschaftswunder” (economic miracle), the area was a magnet for Turkish and former Yugoslavian Gastarbeiter (guest workers), many of whom continue to live in the apartments given to them by the German state and who decided to settle in Berlin. Then in the 80s came the wave of Africans and other migrant groups from the Middle East, fleeing persecution in their home countries and seeking better opportunities. The 90s saw a wave of economic migrants from the former USSR and other ex-Communist countries in the Caucasus.
At a Turkish market
There are, however, quite a few hidden gems as I discovered. The suburb boasts one of the most un-marketed UNESCO world heritage sites in the world: Schillerpark. Designed by Bruno Taut in the late 1920s, it is as exemplary a piece of Modernist urban design as you are likely to see anywhere. There is also the former Luisenbad, said to be the source of the suburb’s natural spring and which is now a public library.
Schiller memorial at Schillerpark
Luisenbad
While it is not one of the prettiest suburbs in this city by any means, what it lacks in beauty, it surely makes up for in the charm and authenticity of its people.
Photos from judith74 .
See:
‘Nächste Ausfahrt Wedding’ offers guided walking tours (in German) with locals and includes visits to the African shops, Turkish hairdressers and gives an insight into many hidden parts of the suburb http://www.ausfahrtwedding.de/
Humboldthain Park and Flaktower III (S-Bahn and U-Bahn Gesundbrunnen)
Gesundbrunnen Mall (S-Bahn and U-Bahn Gesundbrunnen)
Turkish, African and other shops on Mullerstr. and Seestr.
Eat:
Sirin Gözleme opposite S-Bahn Wedding (12 Müllerstr., Wedding)
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December 15, 2011 from PETRA ZLATEVSKA
On first blush, mixing alcohol with art may seem like a dangerous endeavour.
Yet when you think of any gallery launch or vernissage there is always bubbly and wine on hand to celebrate the new works of an up-and-coming darling of the art world. Have you ever been to an exhibition launch where the guests were drinking aloe vera juice. Or Fanta ?
So it only seems fitting that one of Germany’s (and the world’s) most popular and beloved beer brands enters the Kunstmarkt.
Beck’s recently established The Green Box Project, “a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion.” Over the next three years, Beck’s will fund and showcase 1,000 projects by individual artists, musicians and digital designers.
It is a fairly heavy brief and the project has already launched in New York and London. It made its Berlin debut last Wednesday 7th at Soho House.
I was quite skeptical about this collaboration. Corporate involvement in the arts does not always have a positive outcome in Berlin. A case in point is the recent controversy caused by the BMW Guggenheim Lab. Local residents of Kastanienallee Prenzlauerberg objected to the installation in their street and lobbied the Government and Local council and succeeded in foiling the project. It has since had to change its location to the Pfefferberg down the road.
The Green Box launch party was held at SoHo house and as expected, there was a sea of Beck’s bottles and in true Mitte style, woollen beanies aplenty, garlanding the room. There were also a group of people holding their iPads towards a green screen and it was only about half an hour later that I realised that this was the purpose of the green box. The commissioned art was ‘inside’ and it was supposed to be experienced via augmented-reality.
I had to download the special app, then install it on my iPhone using the special Becks wi-fi available on that night only and then enter my date of birth, to ensure I’m not a minor (in Germany, 16 year olds are allowed to legally drink beer anyways).
Then it was a matter of pointing the iPad or iPhone to the green ‘box’ and images of the art would appear and could be viewed through the iPhone or iPad.
As there was no actual art adorning the walls, the several strategically placed fridges full of Beck’s waiting for the desperate to help themselves, the pulsing green neon lighting and otherwise sparse decoration (white sheets draping carelessly behind the bar) made the function seem as though it could be someone’s private cellar and not necessarily an art event. Which is perhaps what Beck’s was aiming for.
On reflection, Beck’s makes beer not absinthe or tobacco and is not involved in oil drilling. It values innovation, being one of the first German companies to use green glass to protect their beer once it had fermented. Beck’s in comparison with other food or beverage businesses, has the kudos to sustain this project. Its prior Art Label initiative sponsored artists such as Tracey Emin, Damien Hirst and Jeff Koons, helping to launch them into stardom.
Who knows if Jeff Koons drinks Beck’s. Even if he does not, he is a genius and it will be interesting to observe this new direction in art and the future stars it produces.
NB: As part of The Green Box Project Berlin launch, the limited edition FriendsWithYou virtual artwork is live until 2nd January and can be viewed by standing approximately 75 meters in front of the Brandenburg Gate using the Beck’s Key app, available at the iTunes & Android store.
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October 05, 2011 from PETRA ZLATEVSKA
Schrill Spanish notes from the band could be heard from the street outside. The smell of fresh baked bread and gooey French cheeses also wafted past, as if the final clue in a foodie-version of ‘Race Around the World’. I arrived at the Markthalle IX opening in the Wrangelstr. kiez in Kreuzberg on Saturday not knowing what to expect. A friend’s partner was one of the three brains behind the restoration of this 120 year old historic market hall. I had read the press release, seen what the hall looked like pre -2011 and was curious to see how an urban project supported by the local community was going to take off. It was a gorgeous sunny afternoon, the warmest Saturday in October since 1917 apparently.
As Berlin’s newest produce market, Markthalle IX is not just about wanky organic, which seems to be the direction many food markets have taken. The sucessful tender was won because the investors promised to return the building to its original function, a place where people could buy regional produce and local baked goods (that did not necessarily have to be ‘bio’) then sit around and have a chat afterwards.The long,communal tables in the centre of the Halle proved an excellent way to strike up a conversation with strangers. The kids play area was a huge hit. Two and a half years of restoration and hundreds of neighbourhood meetings later, Markthalle IX channels the grand old market halls of Europe (think Barcelona’s La Boqueria or Istanbul’s Grand Bazaar). Its hundreds of windows, soaring ceilings, brick facade, detailed reliefs and historic stall signs have all been painstakingly restored.
This 120 year old building has had a tortured yet fascinating history. Since its opening on the 2 October in 1891, fresh butter, cheese, fruits, vegetables and smoked fish could all be purchased there. It was designated as Market Hall “Number 9″, out of a total of 12 (one for each Berlin council area). Hence its name. It was closed during the Nazi period and suffered extensive bombing during the war, only to be reopened during the post-war boom of the 1950s. When ALDI eventually leased a space to set up its store inside the hall in 1977, it pretty much spelled the death of the individual providores who were gradually squeezed out as they could no longer afford the rent. In the last few years before the restoration commenced, tacky shops selling mass-produced wares from mainland China, a discount fabric store and drug store all entered the scene. By 2014, the drug store and fabric store will be out, ALDI is saying aufwiedersehen in mid – 2012. Then the entire building will be used for the food stalls. Yet the characteristic Berlin kneipe Linie 36 inside has withstood the test of time, standing like a centurion guarding the precious space around it.
The cheap roller – doors masking the chinzy stores have been removed and in their place now stand some thirty stalls, with the produce on full view. Home made bruschetta, organic fruits and vegetables from Brandenburg, Turkish gözleme, a florist, rustic bakery,handmade pasta, herbs from the nearby urban gardens Prinzessinnengarten, a wine store plus a few others are the first stalls. I overheard some people bitching that 6€ for 2 slices of bread with cheese and tomato was hefty. I was kind of inclined to agree. This part of Kreuzberg is still very much blue collar, the locals were always against “schicki micki”. The investors won the tender on the premise that they would not re – create a Prenzlauerberg yuppie scene. Many of the turkish families around the area shop at nearby turkish produce shops and delis, which are invariably cheaper than what I saw at the markt. It is a tough call. The amount of young people that turned out on Saturday is nevertheless a sure sign that Berliners want an alternative to supermarkets and even organic ones at that. There was a palpable sense of of pride that in 2011, that something so old- school could be back in fashion.
As long as the locals speak their mind, (and being Kreuzberg, they invariably will) Markthalle IX can become a down to earth meeting place, stay true to its roots and encourage locals to get out and support their local growers.
Markthalle IX
Main entry: Eisenbahnstr. 42- 43, 10997 Berlin- Kreuzberg
Fridays 12 – 7pm and Saturdays 9 – 4pm
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September 29, 2011 from PETRA ZLATEVSKA
Who on earth could do such a barbaric thing to the white, fluffy ball of bearness formerly known as Knut?
I spotted this around Mitte a few days ago.
Ok ok, in case you are from PETA and doing a guerilla fashion audit, this is not Knut nor any taxidermied part of his anatomy. It is a white Winter coat hanging in a frenchie fashion store temptingly close to my office (guilty admission, it is next door). It is my boohoo moment and a timely reminder that Winter has popped its head around the corner and it is going to be back with a vengeance.
We are having a glorious Autumn/delayed Summer right now: the days are getting shorter, the air’s crisper and the city is bathed in shades of gold and russet. Pumpkin harvest festival signs are springing up. The ‘C-word’ is looming. It also means the C-word conveyor belt has started churning out all sorts of C-word goodies. No sooner has Summer ended are people planning post C-word ski trips and proudly showing off their pile of freshly chopped firewood. Spekulatius and Lebkuchen (traditional deutsch C-word cookies) have been indiscretely plonked in the middle of all the major supermarkets aisles THREE months ahead of the actual C-word celebrations. It seems to start earlier each year. I’ve also seen the first sneaky beanies covering heads around Prenzlauerberg. Alas, Winter 2011 is going to be the first one in Berlin without furry little Knut.
For those partial to the Knut Coat (it is not made from animal products), it is from Sandro, Rosenthalerstr. 32, Mitte 10178.
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June 08, 2011 from PETRA ZLATEVSKA
Being stuck inside Station for NEXT day 2 on a stunning Spring day was a little unfair yet the quality of the speakers more than made up for it.
Day two of Next11 had more of a practical focus for how data can change our lives – whether for medical research, for social good or product design. The theme running through all sessions of the day was that everyday people, through the use of data can take back control of aspects of their lives. Where they previously had to rely on doctors and scientists to tell them when they were going to get better, or big NGOs to organise fundraising,or industrial designers to design a product it was about going back to basics and using data to create specific, tailored solutions.
- Testing, testing
While much of the morning was focused on Social Media, Wired UK’s Chief Editor, David Rowan, focused on two other ‘Ss’: self-tracking and science. He spoke about treatments for three types of illnesses- Lou Gehrig’s Disease/ALS, Depression and Asthma and how patterns and visualisations derived from the data gathered from new innovations is used to treat these diseases. Probably most fascinating was the Asthmapolis, a new type of Asthma inhaler featuring a GPS- tracking chip which maps the location of the user when they feel short of breath, enabling not only public health officials to know when and where asthma attacks are happening but also enabling every day consumers of the medical industry to keep their illness under control.
The thirst for knowledge about one’s own body, genetic makeup and locating long- lost relatives based on genetic commonalities can all be quenched using the services of California- based genetic testing service, 23andme.com. It was the perfect prelude for the keynote speaker of the day: “Author of the Four Hour Week, World Tango Champion, lover of languages.. “ as it is described on his Twitter profile.
I happened to meet Tim Ferriss before he went up on stage and spoke to him about his book and joked about how I would heckle from the audience. I did not expect the Superhuman to be charming and articulate. The first few minutes of his presentation grossed out almost everyone. It was home-style recorded footage of him at a testing lab in South Africa getting a biopsy done on his thighs, to test whether he had the gene which codes for fast-switch muscle fibres. It was nevertheless a great ice breaker for his talk. While most other guys his age were out skate boarding or dating girls, Tim said he has been recording his data since his adolescence. By his own admission, he has no scientific qualifications.He even has some informal qualifications in sex therapy- giving tips for 15 minute female orgasms! Yet his new book, “The 4 Hour Body” is based on hundreds of hours of using his own body as a human laboratory (even testing his own poo) and countless interviews with scientists and researchers in the quest to find out whether our genetic map is destiny.
According to Tim it is not- genetics can be flipped on and off like a light switch with the right amount of training and correct nutrition. What exactly would it take to morph one’s body? Not much- he is all about making the smallest changes for the greatest impact. His top- tips for weight loss were to eat 30g of protein within the first 30 minutes of waking. Also doing 5 minutes with the kettle ball three times per week, as well as 2-3 repetitions of deadlifts with a 6 minute break, plus keeping a food journal were the secrets to success.

2. Doing Good through Data
While we often think of social media as being an active Tweeter or connecting with friends on Facebook, at it’s heart, social media is more than just communicating and sharing: it is about telling a story.
Mike Arauz, a Digital Strategist, spoke about three key examples where social media has led to social changes. The most entertaining of these was the story about Stephen Colbert, US comedian and talk show host whereby a group of people on Reddit wanted to get Stephen to host a mock rally. Within the first few hours of posting, around 6,000 comments suggested that many people were in favour.Yet the challenge was to get Colbert’s attention. They knew that for him to agree to the rally, it would have to be on fairly high- profile grounds. So using the knowledge that he sat on the board of a charity, the group raised $250K, caught Stephen Colbert’s attention and the rally was staged, making it one of the largest-attended rallies/mock rallies in US history.

He mentioned three characteristics of why people choose to engage in volunteer causes, without expectation of reward or remuneration:
- It is satisfying work
- The cause aligns with their values
- It speaks to their interests
Likewise, the theme of using social media to effect social change was highlighted in the presentation from Amanda Rose, founder of Twestival, the offline meetup of Twitter communities to support a charity.
Amanda Rose did all of the leg work for this project pro bono. The question did come up later in the discussion as to how she had money to live from. I also wondered whether it was typically female to start something without being paid for it and expect no return or reward? It was a bit of a touché moment when Amanda mentioned that she had got better at charging her private clients for PR consulting projects and kept Twestival as her separate, pro bono project.
She shared how she actually did not lose money but was able to raise 100x the amount of her initial investment ($200 for the phone bill) due to the free nature of Twitter and savvy sponsor engagement (Soundcloud for music and podcasting of events and Amiando for ticket registration).
Her personal lessons for working in the twenty first century- she was on the go at least once a month and had no permanent home- had personal resonance for me and no doubt many of the professional nomads in the crowd who were either designers/bloggers/consultants and marketeers.
- The World is your office. With a flexible approach and clients in different time zones and jurisdictions, it is possible to work wherever you have a broadband internet connection.
- Free services lower the cost barrier: make the most of Twitter and Skype
- Technology as an enabler - everyone is equal on social media. Therefore it is a frictionless medium, encouraging cooperation and collaboration for the non- profit sector
- Harnessing Online for an Offline connection: when the human contact is made offline, it is a way to leverage the power of a brand, an individual or the message of an NGO since you are physically taking action whether by assisting to organise an event, attend or make a donation to a cause
It was an interesting presentation, demonstrating an innovative use of Twitter to support a cause close to the founder’s heart. Yet because it was such a personal journey and cause confined to the founder’s broader global network, many people were in the audience were left wondering where this platform was heading and whether the model was sustainable. Amanda replied that the existing model is undergoing a few refinements and will now focus on emergency causes rather than for established causes.
3. DIY Design
Russell Davies from the advertising agency, Ogilvy & Mather, spoke about how what seems inevitable is not really interesting. As head of Planning at O & M, the gist of his talk was that people nowadays are finding solutions for their own situations and circumstances, as kitschy or amateurish as these home-made designs may be. The most banal example was his story about how he painted his laptop cover with black, chalk paint in order to jot down notes and memos. He also mentioned the cult internet clip using Halloween lights timed to the tune of Michael Jackson’s “Thriller”.

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May 18, 2011 from PETRA ZLATEVSKA
On my way to my first ever NEXT in a huge former power station in the no-man’s land known as Gleis Drei-Eck, the first thing that struck me was that I had no idea where I was going. I was just using my google maps to find it and having never been before, I literally followed my gut. And the little strategically placed Data Love stickers.

I have always thought that Barbara and Allen Pease had me in mind when they wrote their book “Why Men Don’t Listen and Why Women Can’t Read Maps”. I used to hate maps. I would rather get lost for two hours than read the Greggary’s,the Sydney map bible when driving to Saturday sport venues during highschool or discovering obscure new restaurants during uni times. On more than one occasion I remember asking my dad to meticulously hand write out the street turning instructions when I had to cross the Harbour Bridge to get to the northern suburbs. It was like having my own bespoke human TomTom at home. With the benefit of age, however, one does improve one’s map reading skills,especially when one does not own a car and walks and bike rides everywhere.The fact that Berlin, in comparison to Sydney, is relatively well-planned out, is also a help.
Ever since the Romans built Europe’s first roads, paving (excuse the pun) the way for the most basic urban transport networks, our cities have been shaped throughout the ages by the challenge of people and how they move around.Christopher Osborne from ITO World, who has consulted the UK Data Office amongst others, spoke in the ‘Bright Data, Big City’ session about a modern day metropolis, London, as a case study for data sharing. The 2003 implementation of the controversial Central London Congestion Charging Scheme ironically put London on the map so to speak as not only a more liveable place but also as a city whose open data policy is helping with ongoing city planning.Here is what former London Mayor and proponent of the scheme, Ken Livingstone had to say about the Congestion Charge a few years ago: “Each day in 2006 there were almost 70,000 fewer vehicles entering the charging zone compared to the number that had been entering each day before charging began… There has been a 72% increase in the number of cyclists on the capital’s major roads since 2000.” (source: http://www.roadtraffic-technology.com/projects/congestion/ ). Whether this scheme helped London achieve its recent #6 ranking out of 26 cities in the PWC and The Partnership for New York City Cities of Opportunity 2011 survey is debateable, as other factors including business opportunities, culture, liveability, and innovation were also ranked. Interestingly in the PWC survey, London scored the worst possible score (16 out of 16) for air pollution. Yet since the Scheme’s eight-year operation, the air quality had actually improved for those living in the inner city. He showed maps which ITO created, collected by using open, available data comparing the reduction in cars entering the Central Zone (shown in by red circles) and increase in bike riders (shown in blue).

Christopher emphasised that without open data, creating such maps for public benefit and to allow debate on the pitfalls and benefits of the new scheme would not have been possible. Communication and information sharing is everything, to ensure that ‘silos’ in organisations and government departments do not become commonplace and thereby inadvertently withhold vital information to assist future city planning.
Likewise, a new map-app, Map nificent, shows users the area they can reach with public transport from any point at any given time. This mapping project laboured under different and more challenging conditions than the London mapping one above.Given the paucity of open public transport data in the creator’s home town of Berlin and in Germany,generally,has meant that the app focuses mostly on cities in the US and only a handful of European ones.
While yet another interesting platform showing the benefits of open,available data comes from Berlin-based not-for-profit Sozialhelden’s Wheelmap.org platform. I first heard about the project at TEDxBerlin last year and was so taken with it, I featured it in my Column for Blue Wings Magazine. As Raul, a passionate social advocate who spearheaded its creation said,“ I love data, because it helps”. It is Europe’s first and most comprehensive and interactive mapping platform indicating barrierefrei (wheelchair accessible) public places such as cafés, shops, ATMs. Following a three-year grant from philanthropy organisation Ashoska, Wheelmap.org is currently available in nine languages, including the newly added Klingon. More are on the way. Yet Raul was quick to point out that while his project greatly assists the 1.5 million German wheelchair users and the approximately 185 million global wheelchair users, it also assists able-bodied users with their trip planning, including Muttis with prams as well as the elderly with walking sticks. Moreover, it allows all users to have a greater sense of appreciation for their urban, built environment. “How many steps did it just take to enter this room?”, asked Raul us. “How many of you paid attention?”. A few people raised their hands. “The answer is four”. There was a bit of an embarrassed silence.Raul’s positive thinking and sense of humour (he singled out the Next11 organisers as rarities for installing a wheelchair ramp but only because he told them in advance he was coming), made his talk one of the most tweeted presentations of the day and one of my highlights.

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May 10, 2011 from PETRA ZLATEVSKA
Although this is not a foodie/wannabe foodie blog, I just have to state this for the record: It is no secret that I am one of the few people who do not like the white, phallic vegetable known as ‘Spargel’ (asparagus). Maybe I just don’t appreciate the obsession about this long, slivery thing which has to have its (fore) skin peeled off, boiled until it disintegrates then lathered up with any number of toppings before it can be digested. It is like a gastronomic geist, taking hostage all menus across Berlin for two months every year: Spargelcreme Suppe, Spargelcrepe, Spargel mit bearnaise sauce, Spargel mit Prosciutto, gegrilltes Spargel, Spargel taco. No one food group or cuisine type is spared. It has even invaded Asian restaurants and mysteriously found its way into ‘China’ restaurants!
I think Germans are so proud (and obsessed) with their Spargel because it is one of the few agricultural products that are grown here on German soil and not imported from Nigeria or Ecuador. The first official debut of German spargel a few weeks ago saw a spargel army descend on the Kollwitzplatz markets, taking home bags of the stuff to have a big spargel orgy. Having said that, harvesting spargel is such an arduous task- it all has to be done by hand. This is where having a ready supply of 60 million Poles next door who will be prepared to work for 10€ an hour (or less) is handy. They work in Germany for the spargel season from early April til around early June each year. They are down on their knees 12 hours a day, pulling the little things out of the soil and then placing them into containers.In all fairness, white asparagus from Germany is a premium export product, the envy of inferior-spargel nations. It is also one of the few crops which cannot be mass-machine harvested.
I may incur the wrath of the Spargel gods, but so be it. I much prefer the chlorophyll, green variety. If at that. It is not on my top list of veges. And with no sauce please.

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April 19, 2011 from PETRA ZLATEVSKA
“It’s the people Just chooses for his photos, he understands them. They’re untouched photos. That’s why they are, to me, a perfect example of present-day Americana”- June Newton
Fresh out of the Art Center College of Design in Pasadena in California, he became one of Helmut Newton’s assistants and worked in the cut – throat world of fashion photography during the 1970s and 80s. Now photographer Just Loomis presents his latest works in “As We Are” at the Galerie Hiltawsky in Mitte.
In “As We Are”, the focus is on seemingly banal, every day subjects: non-celebrities. Although each of the photos in “As We Are” hang alone, they should really be viewed as a collective. Taken together, they are a visual tableau of modern day America – men and women, children, waitresses in diners, the vulnerable, the invisible. I saw the exhibition in Paris last year and met Just for the first time. I was struck by the rawness of his style: breathtakingly simple, the photographs reveal the incredibly complex interplay between photographer and subject and between the viewer and the photo. Capturing human foibles or the subtlety of a moment or raising a social issue while maintaining the focus on the subject is a Loomis trademark. Difficult to duplicate.
Copyright Just Loomis
Just is no stranger to Berlin, having already exhibited in the hugely successful joint show with fellow Newton-ites George Holz and Mark Arbeit in “Three Boys from Pasadena” at the Helmut Newton Stiftung in 2009-2010. His encore in Berlin this Spring is all the more noteworthy as it includes rare, never-before-seen photos of Norwegian pop group a-ha.
a-ha? Almost everyone in Europe knows or at least has heard of Magne, Morten and Pal.

What many people don’t realise is that Just was the band’s photographer in the 1980s. They met on the set of the filming of the music video for “Take on Me” which went on to top the US Billboard charts in 1985. While a seemingly unknown pop band went from obscurity to stardom overnight, they had a bit of an image problem and Just was just the man to fix it.
After going number one, “Take on Me” needed an album cover. A dingy laneway pub in London was located. Yet it was not yet open. According to Just, one of the crew sneaked inside through an open window to let everyone quickly pile in. Just before the publican returned and the police were called, several photos were done. Taking their wholesome, Nordic good looks and using his characteristic raw style, Just virtually transformed the boys into a gritty trio whose look would resonate with fans without alienating them. From the selection of slides, the one which went to be used for the cover of Hunting High and Low ended up being nominated for the 1986 Grammy for Best Album Cover.
Copyright Just Loomis
The exhibition features the Hunting High and Low cover along with other a-ha covers: Stay on These Roads, East of the Sun and Memorial Beach. Also included is a photo diary of the 1991 a-ha Brazil tour, with many previously unseen or unpublished photos. I would have liked to have seen more of the photo diary. Perhaps this was not logistically possible since most of the exhibition space is devoted to “As We Are” while the a-ha photos occupy a smaller section. Nevertheless, for die hard a-ha fans, many more of the behind the scenes tour photos are in the newly released book “a-ha photographer Just Loomis”.
 Copyright Just Loomis
Under Newton’s tutelage, Just learnt the importance of not just taking photographs but focusing on a glance, or on a moment and capturing the imperfect. What is so fantastic about his work is that he brings to life what our eyes have often missed.
“Just Loomis: As We Are and a-ha” showing at the Gallery Hiltawsky until May 21, Tucholskystraße 41, 10117 Berlin , tel +49 (0) 30 28 50 44 99, www.hiltawsky.com
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